Retellect AI pilot expands across Rimi stores in Lithuania

Self-checkout has become one of grocery retail's biggest loss points. The latest ECR Retail Loss research (2026) shows stores with self-checkout experience roughly a third higher losses than comparable stores without it, and at some retailers SCO now drives over a quarter of total store loss. A large share of it starts at the produce screen — a higher-value item registered as a cheaper one, by mistake or on purpose, invisible to the terminal.

That is the problem Retellect is now solving live with Rimi, part of Salling Group, Denmark's largest retail group, together with retail technology partner StrongPoint. Retellect's computer-vision AI is running at self-checkout lanes in three Rimi stores in Lithuania, recognising what is physically placed on the scale — independently of what the shopper selects.

The pilot at a glance:

98%

Recognition accuracy on weighed produce

~10 s

Saved per assisted product entry

Stores live, expanding across the Rimi network

Terminals replaced — runs on the existing self-checkout estate, typically requiring only a camera

How it works at the lane

When a shopper places loose produce on the scale, a camera captures the product and Retellect's AI instantly presents the most likely matches — no more scrolling through a long on-screen catalogue. The shopper always confirms the final selection, so the experience gets faster without taking away control.

From faster selection to real-time loss prevention

Because Retellect sees the physical product independently of the shopper's input, it can compare what is on the scale with what was selected on screen — and flag a mismatch before the transaction completes.

Loss prevention happens quietly in the background: the honest shopper simply gets a faster checkout, staff are alerted only when something doesn't match, and everything runs on the checkout hardware already in place.

Validated in live retail conditions

For Rimi Lietuva, the technology supports both customer experience and store operations.

"Shoppers value speed and simplicity, so we constantly test solutions that help customers shop more conveniently and faster. Helping employees spend less time on routine tasks and more on advising customers is also one of the biggest benefits of this innovation." — Vaidas Lukoševičius, CEO of Rimi Lietuva

The pilot was featured on Lithuania's TV3 News — watch the report (in Lithuanian).

About the companies

Retellect is a retail technology company developing purpose-built computer vision AI for grocery self-checkout. Designed around real checkout workflows, product catalogues and store conditions, its technology recognises products at the lane to accelerate item selection, detect incorrect selections and help retailers reduce shrinkage, staff interventions and customer friction — on existing self-checkout terminals, without replacing core checkout infrastructure. Learn more about Retellect.

Rimi Baltic is one of the largest grocery retailers in the Baltic States, operating more than 260 stores across Estonia, Latvia and Lithuania, as well as e-commerce services in all three markets. Rimi Baltic is owned by Salling Group, Denmark's largest retail group, which operates approximately 2,100 stores across six European countries. Learn more about Rimi Baltic.

StrongPoint is a Norway-headquartered retail technology company providing solutions for in-store operations, checkout and payment, e-commerce fulfilment and last-mile delivery. With more than 40 years of retail experience, StrongPoint supports retailers across more than 25 countries. StrongPoint is the self-checkout market leader in the Baltic countries and is expanding this technology into other markets. Learn more about StrongPoint.